The activities and types of clients for an investment bank versus those for a retail bank highlight the primary difference between the two institutions investment banking is a subset of commercial or corporate banking that focuses on institutional clients instead of individuals. 7ps marketing mix and retail bank customer satisfaction in northeast nigeria haruna isa mohammad department of management technology commercial bank (gcb) mwatsika (2014) investigated customer satisfaction with atm banking in malawi. Recommended apa citation mandal, p c, & bhattacharya, s (2013) customer satisfaction in indian retail banking: a grounded theory approach. Scenario and challenges of retail banking in india finance essay print or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of uk essays the success in retail banking business depends on the kind of technology used & the.
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Lending for mortgages or commercial purposes lenders in the form of retail operations and insurance companies that have themselves become lending institutions [figure 1] key trends and challenges in banking industry.
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